🤩 Winning at SUPERZOO 🎰
An interview with Mike Karsting of the WPA
We just sat down with Mike Karsting, VP of the WPA — the team behind SUPERZOO — and this conversation did not disappoint.
If you’re heading to Las Vegas this August, this episode is your pre-show prep. We talked about how to actually work the floor (not just walk it), how to approach brand conversations so you leave with real deals and real relationships, what the education lineup looks like this year, and something a lot of retailers don’t know — SUPERZOO’s official stance on influencers at the show.
The episode is free for everyone, so hit play and then come back here.
Because if you want to go deeper, we built you something.
Paid members get access to the SUPERZOO Success Playbook and the Quick View Cheat Sheet — two resources you can print, pack, and actually use on the show floor. The playbook walks you through everything we covered in the episode in a format you can act on. The cheat sheet is your at-a-glance reference when you’re in the moment and don’t have time to think.
SUPERZOO is in August in Las Vegas. That’s not far off.
If you’ve ever come home from a trade show feeling like you left opportunity on the table, this is how you make sure that doesn’t happen again.
